Rob Benson is Co-Founder of Spinnaker Management Group (“SMG”), a holding company with four lines of business that has evolved and grown to approximately 350 employees across three continents. For over 18 years, Rob has worked with clients on Supply Chain Management challenges in the Semiconductor and High-tech industries. As the Managing Principal for Spinnaker's Supply Chain practice areas, Rob guides the strategic direction for the company's Supply Chain Consulting, JDA and SAP Practices, and Value-Added Warehousing & Distribution offerings. His recent client work focuses on combining the Sales and Operations Planning (S&OP) process with APS tools to further enhance the ability to predict and manage complex, global supply chains.
Beginning his career at UC Berkeley, Rob worked with a team of researchers and consultants that developed some of the earliest optimization based planning solutions for the Semiconductor industry. Key elements of these solutions are still found in supply chain planning applications from leading companies in the commercial marketplace. As commercial software for supply chain planning developed to become the Advanced Planning Systems (APS) market, Rob helped clients use these applications more effectively though improved process design and measurement.
Rob holds a Ph.D. and M.S. in Industrial Engineering and Operations Research from the University of California at Berkeley. He also received his B.S. in Operations Research from Cornell University. Rob is a recipient of the Franz Edelman Award for Management Science Achievement for his work on optimization based planning systems with the team from UC Berkeley.